around the crown 10k is a road race event in charlotte, north carolina, that gives participants the opportunity to run on the freeway that circles the city. for 2024, we worked together to create a brand that was exciting and fresh, while still keeping the integrity of the core brand intact. i created participant gear, merchandise, give-aways, finisher medal and ribbon, race bib, as well as a custom label for the event's signature beer; noda brewing's jogger lager.